Your data should not travel like gossip in a bazaar.

Effective date: 3 June 2026

This Privacy Policy explains how Sarla.ai collects, uses, stores and shares information when you visit our website, join early access, contact us, or use our buyer-seller discovery and business support services.

Before publishing, replace Sarla.ai details with your registered legal entity name, registered address and official company contact details.

1. Who We Are

Sarla.ai is a business support platform that helps small businesses, buyers, sellers, manufacturers, traders, farmers, FPOs, women entrepreneurs and brands discover relevant business connections, supplier options, buyer leads and growth opportunities.

For privacy questions, contact us at privacy@sarla.ai.

2. Information We Collect

We may collect the following information when you submit a form, email us, message us, or use Sarla.ai:

Name, business name, role and contact details such as email address, phone number and WhatsApp number.
Business information such as category, products, location, buyer or seller requirement, quantity, price range, delivery needs and service preferences.
Communication records, including emails, WhatsApp messages, support requests and onboarding conversations.
Website usage information such as device type, browser, pages visited and approximate location derived from technical signals.
Any information you voluntarily share with us while using our services.

3. How We Use Information

We use information to:

Respond to your enquiry and provide early access.
Understand whether you are a buyer, seller, supplier, distributor, manufacturer, trader or service partner.
Suggest relevant buyer-seller matches and business opportunities.
Contact you through WhatsApp, email or phone regarding onboarding, service updates, support, matching requests and transactional communication.
Improve Sarla.ai features, matching quality, user experience and safety.
Prevent fraud, spam, misuse and unauthorized activity.
Comply with applicable legal, regulatory and platform requirements.

4. WhatsApp Communication and Opt-in

When you submit your phone number or contact us through WhatsApp, you consent to receive WhatsApp messages from Sarla.ai about your enquiry, buyer or seller matching, onboarding, service updates and support.

You can opt out anytime by replying STOP on WhatsApp or emailing privacy@sarla.ai. After you opt out, we may still send essential service or legal messages where permitted.

5. How We Share Information

We do not sell your personal information. We may share limited information only when needed to provide our service:

With potential buyers, sellers, suppliers, distributors or partners when you ask us to help you connect.
With service providers who help us operate the website, communication, analytics, customer support or security.
With legal, regulatory or platform authorities where required to comply with law or protect rights, safety and integrity.

Where possible, we share only the information necessary for the stated business purpose.

6. Data Retention

We retain information for as long as necessary to provide our services, maintain business records, resolve disputes, prevent misuse and comply with legal obligations. You may request deletion by contacting privacy@sarla.ai.

7. Your Choices and Rights

You can request to access, correct, update or delete your information by emailing privacy@sarla.ai. You can also ask us to stop promotional or non-essential communication.

8. Cookies and Analytics

We may use cookies or similar technologies to understand website usage, improve performance and keep the website secure. You can control cookies through your browser settings.

9. Security

We use reasonable administrative, technical and organizational measures to protect information. No online system is completely secure, so please avoid sharing highly sensitive personal information unless required for the service.

10. Children

Sarla.ai is intended for business users and is not directed at children. We do not knowingly collect personal information from children.

11. Third-party Links

Our website or messages may link to third-party websites or services. Their privacy practices are governed by their own policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

13. Contact Us

For privacy questions, opt-out requests, data deletion requests or support, contact:

Email: privacy@sarla.ai
Support: support@sarla.ai
Website: sarla.ai